Hotel Sales and Revenue Management

Delta Meetings - At Monarch Hotel Partners we understand that revenue is the key to a healthy hotel. Streamlining operations by reducing expenses is also important but no hotel or restaurant will ever save themselves into prosperity. We have developed over the years a sales program that we call Delta (symbol of change). It’s a dedicated 3-day intense analysis of the sales effort starting with a crystal clear understanding of the hotel’s market position (in the eyes of the consumer). It is often times eye-opening to the sales team and managers which then allows us to have free flowing dialogue around pricing strategies, market segmentation, sales deployment and operational challenges. From there we either broaden or narrow our focus but apply all of our selling efforts in the right direction (marketing, group sales, T/A visits, booking engine, rates, etc.) Monarch will facilitate the agenda, establish action plans and write recommendations based on a combination of data analysis, on site experience and workshops over the 3 days.

It’s an enlightening process and in every case we’ve seen an immediate boost in revenues and sales production. Allow Monarch to take action.

Revenue Management – The consultants at Monarch are experts in effective revenue management. Over several days we will shop and analyze your current revenue management strategies and programs on line through your booking engine, GDS, PMS and voice reservation agents. With a fresh set of eyes we will find opportunities to increase rates, offer value added discounts to increase occupancy, implement length of stay restrictions to sell inventory on shoulder dates, develop packages to entice leisure guests and monitor the booking pace to determine trends. We will dissect all of the market data available through STAR, Hotelligence, system production reports, etc. and train the hotel managers as needed.

This is a quick way to find revenue opportunities and train the hotel staff in the process. Put the proven Monarch strategies to work for you.

Search Engine Optimization is a process of constructing your website so that it appears near the top of search engine results. This is also known as organic or natural search engine listings. Its highly advantageous to have your hotel website appear on the first page of search engine results. Click-thru visitors will go to your website and make reservations through the most cost efficient and highest revenue channel for your business.

There is no silver bullet to accomplish this. Your site must be constructed properly, as well as maintain SEO attributes going forward to rank high in search engine results, as the algorithms by which search engines index websites are always changing. Anyone who tells you different, promises instant results or charges you exorbitant fees, is simply not informed or not being honest.

Monarch will guide you through this process. We can handle code changes ourselves or work with your developers to achieve optimal rankings for your web site.